Sponsorship Disclosure in TikTok UGC
Research survey. Please answer once. Your responses are stored for academic analysis.
We are students conducting a study for the Contemporary Marketing Research course. You will watch one short shampoo video and answer questions about your impressions. Participation is voluntary and takes about 3–5 minutes.
Researchers: Kanis Thaslima Rinthy & Md. Angon Khan.
Watch the video
Please watch the video before continuing. Answer based on the video you saw.
For each statement, select 1 (strongly disagree) to 7 (strongly agree).
Thank you
This academic project compares responses to a creator-style product video with and without a simulated sponsorship label. The video was made for research. The label does not mean Dove sponsored, endorsed, or approved the study.
Your response has been recorded.